Agency Brief: Fires, Food Trucks, Fans and Pharmaceuticals
Posted in: UncategorizedHappy fall Friday! I’m in a musical mood as we head into Halloween weekend, so the (self-imposed) challenge for this week’s Agency Brief was to subhead each bit of news below with relevant-ish song lyrics. (Bonus points to whoever can name each song and artist).
“I get by with a little help from my friends”
Los Angeles-based integrated marketing agency Phelps has kicked off a campaign called #LoveSpreadsFaster, aimed at supporting recovery efforts for the recent Northern California fire devastation. The initiative includes a website, HelpNorCal.com, which is where people can find the fundraising pages of organizations working to help Northern California and the fire victims. “We’re a group of concerned Californians. Many of us have friends who were affected by the fire,” says Maria Umbsaar, producer and editor at Phelps. “We wanted to stop feeling helpless and do something to help. Because we work in marketing communications, we have the ability to mobilize and get the word out quickly, so that’s what we’re doing.”
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