Jul
20
Agency Boss Jos Moll on Saying No to Clients and Cannes: Ad Age Small Agency Conference
Posted in: Uncategorized
When Jos Moll left Wieden & Kennedy to start his own shop, he asked Dan Wieden, “How did you do it?” “He said, ‘I have no fucking idea. I guess if you follow your guts shit happens man,'” relayed Mr. Moll, kicking off Ad Age’s Small Agency Conference in Miami on Wednesday.
“For me, it was the best advice someone ever gave me,” he said. “It freed me. You don’t need a detailed plan.”
That doesn’t mean it was easy when Argentine brothers Jos and Joaqun Moll founded La Communidad 15 years ago.
Post a Comment