Agencies, Look Out: Accenture’s Invading Your Turf in a Bigger Way Than Ever
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Large consultancies are known for their relationships with chief information and technology officers, but Accenture’s moves indicate a focus on forging bonds with chief marketing officers. It launched Accenture Interactive in 2009 with flagship client Procter & Gamble. In October 2012, the company acquired digital-production-services firm AvVenta.
Another way the company creeping into the marketing space: For the last few years, Accenture has been search consultant during agency reviews. Accenture issued a media request-for-information for Target last year, and it is running the search for Amazon’s media-agency review.
“Marketing and digital executives are key buyers of our services, and Fjord marks our continued strategic investment in digital and marketing to better serve our clients,” said Mr. Whipple said in a statement.
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