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Benecol, the cholesterol-lowering food brand, is in talks with UK agencies as it prepares for a new global growth plan.
The company, which is owned by the Finnish food group Raisio, was previously managed by the Johnson Johnson subsidiary Cilag in the UK. In November 2014, Raisio bought the rights for the UK, Ireland and Belgium for 70.7 million.
Raisio is investing in a new global growth plan for Benecol, which will include expanding the brand into new markets as well as launching new products.
Adam Eve won the Benecol ad account in 2010 after a pitch against Bartle Bogle Hegarty and 18 Feet Rising. It stopped working with the brand in 2013 after the agency was bought by Omnicom and merged with DDB London, which handled the rival Unilever product Flora.
Before Adam Eve s appointment, MCBD (now Dare) held the business for nearly a decade.