Jan
28
Agencies Hiring CMOs to Fill a Strategic Role
Posted in: UncategorizedSAN FRANCISCO (AdAge.com) — Blink-and-you'll-miss-it tenure, return-on-investment pressure, new-media chaos — the woes of chief marketing officers are all too familiar. But that isn't stopping ad agencies — from national shops such as DraftFCB to little Los Angeles indie G&M Plumbing — from adding the title to their ranks.
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