Sep
03
Agencies Continue to Receive Perks From Media Owners That Aren’t Disclosed to Clients
Posted in: UncategorizedIncentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is…
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