Jan
10
Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty
Posted in: UncategorizedLooming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency’s TikTok spend by 20%-30% this year. DigiShopGirl Media…
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