Agencies Adapt to Messaging Demands and Changing Consumer Viewing Habits

Over the past few months, marketers seem to be constantly “pausing” and “pivoting,” first with the onset of the pandemic and the realities of quarantine, and more recently in response to the Black Lives Matter protests that have dominated national discourse. At the delayed 2020 Digital Content NewFronts, now a virtual five-day event, Eric John,…

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