Aug
25
Agassi Envy? Mercedes Puts New Face on Federer
Posted in: Uncategorized
As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game’s all-time greats in a humorous ad campaign.
“Timeless” features the Mercedes SL and Roger Federer — in multiple forms.
Thanks to a combination of computer-generated imaging and a camcorder, the campaign highlights tennis history by having Mr. Federer perform as stars such as Rod Laver, John McEnroe, Andre Agassi and Bjorn Borg.
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