Jan
28
After Swearing Off Super Bowl Pre-Release, Nissan Posts Ad's First 10 Seconds
Posted in: Uncategorized
Despite claims that it wanted to maintain the mystery of its Super Bowl commercial, Nissan released the first 10-seconds of the ad on Wednesday.
The spot celebrating dads, which features the music of Harry Chapin’s “Cat’s in the Cradle,” will air in the second quarter of the game. It’s Nissan’s first Super Bowl commercial in 11 years.
The release of 10 seconds of the ad shows Nissan trying to straddle divergent goals: the desire to get pre-game publicity and the urge to maintain some mystery and surprise until Super Bowl Sunday on Feb. 1.
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