After Six-Month Search, BBH North America Hires CEO
Posted in: UncategorizedBBH has appointed Patrick Lafferty to the role of North American CEO, filling a role atop the agency that’s been vacant since last September.
The Publicis Groupe-owned agency in fall saw its previous chief, Greg Andersen, depart amid a sizable round of staff cuts.
Mr. Lafferty who most recently was chief operating officer of McCann North America, focused on rebuilding the flagship New York office. The Cornell graduate’s background is varied. He joined Leo Burnett in 1995 as an account supervisor, working his way up before moving to the client-side to Discovery Communications. There he was in charge of marketing for the Travel Channel, Military Channel, Science Channel and Discovery Education. He also spent seven years in the United States Army as a Platoon Leader and Company Commander, serving tours in Iraq, Panama and Haiti.
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