Apr
23
After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years
Posted in: UncategorizedIt was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected confidence about the ambitious plan at the time, McCarthy now admits he wasn’t so sure it would work. As his new shows…
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