Oct 04

After Cadillac Curse, BBH Looks for a Reset

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NEW YORK (AdAge.com) — When Bartle Bogle Hegarty's contract with General Motors for Cadillac expired Oct. 1, you could almost hear a collective sigh or relief. The account — which initially seemed the biggest boon in the history of BBH's U.S. office and turned into something of a curse — is gone.

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