Nov
12
After Asus Win, Dutch Agency SuperHeroes Opens in U.S.
Posted in: Uncategorized
U.S. agencies are a familiar sight in Amsterdam, where shops like Wieden & Kennedy and 72andSunny flourish, but SuperHeroes may be the first Dutch ad agency in Manhattan.
The Amsterdam agency is opening in the U.S. after winning Taiwanese PC challenger brand Asus as its first U.S. client.
SuperHeroes — founded in 2009 by managing director Django Weisz Blanchetta and executive creative director Rogier Vijverberg — will create the first U.S. campaign for Asus’ 2-in-1 Transformer notebooks, set to break before the end of the year. Asus was the world’s fifth-largest PC vendor by 2013 unit sales after Lenovo, HP, Dell and Acer, according to figures from Gartner.
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