Apr
18
After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective Brand
Posted in: UncategorizedFollowing a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective Brand rankings, Coca-Cola has returned to the top spot, a title it held four times since 2011. In 2018, the brand’s biggest competitor, Pepsi, knocked it down a peg–but clearly, not for long. This news…
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