After 171 Years, The Economist Publishes Its First Foreign-Language Edition
Posted in: UncategorizedThe Economist has avoided publishing foreign-language editions in the past, considering them too pricey and impractical. The 171-year-old weekly is getting in the game now with a bilingual app aimed at Chinese speakers.
The Economist’s Global Business Review publishes in both Chinese and English, so readers can toggle between versions handy for people who want to improve their English but aren’t fluent. It offers 30 articles a month on business, finance and technology, translated from the original edition.
Hyundai is sponsoring the launch, meaning the app will be free in April and May. After that subscriptions run about $75 a year or $8 a month, though a small amount of content will remain free. The Economist says it’s also exploring the market for languages including Portuguese, Japanese and Korean.
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