African-American Creative Leaders Form Advertising Coalition for Peace
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Four African-American creative leaders — Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Jimmy Smith — have come together to create a coalition aimed at promoting peace and societal change around racial inequality.
The movement, named Saturday Morning, has a number of goals, such as “raising money for a foundation, helping pass legislation, bringing awareness to a cause or creating a peace-based technology in service of ending the cycle of violence and fear caused by racial bias and injustice,” according to Mr. Cartwright, exec creative director of Butler, Shine, Stern & Partners, in a statement.
Mr. Cartwright, along with Geoff Edwards, creative executive at Creative Artists Agency; Jayanta Jenkins, global creative director at Apple/Beats by Dre; and Jimmy Smith, chairman, CEO and chief creative officer of Amusement Park, will continue serving in their respective roles while working on Saturday Morning. The coalition is currently working on an undisclosed project that it will announce in early Fall.
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