Mar
26
AFL: Aliir Aliir
Posted in: Uncategorized
The Australian Football League (AFL) with its creative agency Clemenger BBDO Melbourne, has today unveiled the sporting code’s new brand platform, Don’t Believe in Never.
The three stories will be highlighted through short films, featuring Damien Hardwick’s leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir’s journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.
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