A&E’s Three-Network ‘Bonnie & Clyde’ Simulcast Guns for Extra Ratings
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Why attract just one audience when you can aggregate three? That’s what A&E Networks is gunning for when it simulcasts its “Bonnie & Clyde” miniseries across three of its channels next month.
The move is designed to create event-driven TV on the order of “Hatfields & McCoys,” the highly successful series that ran 18 months ago on A&E-owned History. “We aren’t in sports, we aren’t in live, so for us, events need to be self-made,” said Nancy Dubuc, president and CEO of A&E Networks.
Aside from a few series and National Football League games, it’s hard to get big reach and even tougher to do so across three owned channels, said Mel Berning, presidentad sales, A&E Networks. Even so, the company is shooting for that by spreading the miniseries about the infamous outlaw couple around A&E, History and Lifetime on Dec. 8 and Dec. 9.
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