May
09
A&E Networks Upfront: ‘Bates Motel’ Brownies, Selfies With Willie
Posted in: UncategorizedA&E Networks’ upfront on Thursday night was all about immersing media buyers and advertisers in its programs, offering custom gifs and selfies with “Duck Dynasty” star Willie Robertson to deliver one of the more engaging events of the upfront season so far.
The network group filled the Park Avenue Armory in New York City with experiences and sets for each of its six networks: A&E, Lifetime, LMN, History, H2 and FYI Network, which will replace Bio this summer.
There was an arcade-style claw game promoting History’s “American Pickers”; a “Bates Motel” vending machine dispersing brownies with labels warning of side effects such as the Oedipal complex; and a model house for FYI.
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