Apr
29
Adweek Together: These Voices Will Help Get You Through the Pandemic
Posted in: UncategorizedIn 2011, Kristen Colonna met a professional challenge head-on. As OMD’s group account director overseeing innovative communications strategy for PepsiCo, she was tasked with getting more women to buy Lay’s, Tostitos and SunChips. Through a variety of platforms and promotions, it worked. In fact, her team’s success earned them a Guinness World Record for the…
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