Nov
06
Adweek Podcast: What Influencer Aversion Says About Internet Culture
Posted in: UncategorizedMarketers are more aware than ever of the importance of language and the power it can wield. So why then, is the term “influencer” increasingly viewed as a “dirty word” among brands, and the consumers they sell to? With many advertisers now proudly enlisting “creators” to front campaigns, Adweek reporter Emmy Lederman decided to probe…
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