Sep
26
Advertising Week: Women Getting 'Younger and Dumber' in Ads
Posted in: Uncategorized
The consensus is clear: Gender equality in ads is a good thing, stereotyping is a bad thingand Advertising Week has a lot of panels on the subject. Most industry conferences have panels on it. The Association of National Advertisers even took on the issue in a big way with its #SeeHer initiative last year to eliminate bias in ads and media.
So, what’s changed?
Not a damn thing, according to the Geena Davis Institute on Gender in Media, which uses its artificial intelligence system GDIQ to scan thousands of commercials and entertainment for the number and quality of female and male roles.
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