Advertising Week Adds Event in Havana in November
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Advertising Week, best known for four days of seminars all over Manhattan in late September, is heading to Havana.
Advertising Week: Cuba x Creativity will be unlike the New York event, which features ad industry people talking about the advertising, tech and entertainment businesses, because Cuba doesn’t have an ad industry yet. Instead, Matt Scheckner, CEO of Advertising Week organizer Stillwell Partners, envisions the Havana gathering as “a destination for conversations around creativity.”
The only confirmed speaker so far is Robin Hayes, CEO of JetBlue, which started the first commercial flights from the U.S. to Cuba today. JetBlue is a founding partner of Advertising Week: Cuba x Creativity, which will kick off Nov. 28 with two JetBlue flights from Fort Lauderdale to Havana carrying up to 200 people each to the event, which ends on Dec. 1.
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