Advertising uber-analyst Brian Wieser takes role at GroupM
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Brian Wieser, the prolific senior analyst at Pivotal Research Group whose research reports have been considered required reading across the industry, is headed to GroupM.
He’s taking a role on WPP’s media agency network’s senior leadership team as its global president of business intelligence starting this week, where he’ll be reporting to GroupM global CEO Kelly Clark. He’ll be tasked with analyzing and distributing marketplace intelligence to give GroupM clients insight into markets, audiences, partners, platforms and supply and demand dynamics, the group said in a statement.
“You can actually contribute to a company evolving,” Wieser says of his new job. “The whole sector has had to go through some significant changes in the last couple of years. The consequences of those changes will play out over very many years.”
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