Mar
18
Advertising Research Foundation Taps Gayle Fuguitt as CEO
Posted in: Uncategorized
Former General Mills researcher Gayle Fuguitt will be the new CEO of the Advertising Research Foundation, making her the first woman and first career client-side executive to lead the group.
Ms. Fuguitt’s appointment is expected to be announced at the opening of ARF’s Re:Think 2013 conference in New York on March 18. She starts April 15.
Ms. Fuguitt, 56, retired in August after 32 years at General Mills, where she was most recently VP-global consumer insights. David Poltrack, the chief research officer of CBS Corp., who headed the search committee, said his first thought was whether she’d be interested in the job.
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