Advertising Exodus From 'O'Reilly Factor' Continues
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Fox News’ “The O’Reilly Factor” is facing a growing backlash from marketers pulling their ads from the cable news show in response to sexual harassment allegations involving host Bill O’Reilly.
Ad Age this afternoon confirmed the exit of one of the show’s largest advertisers in recent weeks — men’s shirt maker Untuckit. The brand was among the top five ad spenders on the show in the past 30 days, according to iSpot. “As a company in which more than 2/3rd of our employees are women, we take sexual harassment claims very seriously,” Untuckit CEO and co-founder Aaron Sanandres said in a statement. “Moreover, it is important our corporate partners reflect the same principles of inclusivity and equality upon which we have built our brand. In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately. We will continue to closely monitor the situation but believe this is the right decision at this time.”
“The O’Reilly Factor” also has relied on auto spenders to a significant degree of late, but at least four brands have confirmed they have halted spending plans, including BMW, Mercedes-Benz, Hyundai and Mitsubishi Motors.
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