Advertising by Committee: How Many People Do You Have to Please?

Category: Beyond Madison Avenue
Summary: There are too many people to please when working in advertising. Lately, I’ve been working with bigger teams, even when I’m not on site. This environment is making me realize that creatives’ jobs are tougher in a way that many others’ aren’t. On any given project, an advertising team includes a variety of people from diverse disciplines. From account people to CDs, ACDs, designers, yourself, of course — and let’s not forget the client side.

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