Hasta La Creative!

Outdoor, Direct Marketing
Advertising Agencies Association of India (AAAI)

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest’s Young Lotus competition. The theme for the contest was ‘Stop Food Wastage’. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customised posters for agencies by using their fonts and addressing the agency creative heads directly.

Advertising Agency:FCB Interface, Mumbai, India
Group Chairman and Chief Executive Officer:Rohit Ohri
Chief Creative Officer:Robby Mathew
Chief Executive Officer:Joemon Thaliath
Creative Director:Mukesh Jadhav, Ashutosh Joshi
Art Director:Durgesh Satish Amble, Ketan Sudhir Kadam, Shireesh Bhavsar, Ashwini Raorane
Copywriter:Vignesh Iyer, Adith Mili Francis Fernandes, Imaan Surve
Account Management:Cornell Rocha, Andrea D’souza
Print Production:Hemant Randive, Aditya Dighe, Sajid Shiekh, Akash Surve
Photographer:Aslam k Puriyal, Akhil, Raunak Kanade
Producers:Nizam Tolan, Dildar Tolan
Production House:MacTolan Films