Apr 16

Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been

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As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry’s reaction was to this move. For years, we ad industry execs have watched consulting companies change the way they approach providing services, keeping a close eye on how they work with their (and our) clients’…

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