Nov
15
Advertisers Wary of Snapchat, But See Opportunity to Reach Teens
Posted in: UncategorizedBy leaving a $3-billion acquisition offer from Facebook on the table Snapchat showed huge confidence in its own ability to turn the ephemeral messaging service into a big business.
But it’s going to need more than a user growth story if it’s going to get big brands to experiment with paid advertising there.
Snapchat CEO Evan Spiegel has described both in-app purchases and native advertising as potential revenue streams for the mobile messaging service, which lets users send private messages in the form of photos and videos that vanish within 10 seconds of being opened.
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