Advertisers: Don't Put Your Media Account in Review Just Yet
Posted in: Uncategorized
When it comes to the evolving media landscape, advertisers have more choices than ever before with new formats, devices, platforms and data. They also require more specialized expertise from media agencies to help them navigate this rapidly changing media landscape. Often, there’s a temptation to switch agencies in order to get more specialized services, or a different relationship with a new partner.
But pulling the plug on a media agency relationship involves much more than just switching providers — it’s more like pulling out the plumbing, ripping out the circuit board, and then trying to put it back together with incomplete instructions.
Is media really any more complex than creative? With its varied web of technologies and ecosystems, combined with a relatively limited choice of agencies, the media account is increasingly less portable. Conversely, in the creative world — where there has been an exponential increase in high-caliber (and low-cost) creative and content providers, the prospect of change is potentially less daunting.
Post a Comment