Advertisers: Don't Believe All the Hype About Connected TV
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From Apple TV to Chromecast, and Roku to Amazon Fire, there’s a lot of talk in the ad world about connected TV. On publications all over the web, it’s billed as the next hot platform for brands to engage their consumers. It potentially makes a lot of sense. For marketers, connected TV could represent the best of both the TV and online worlds: a captive audience of consumers relaxing on their sofas watching video from more and more online sources, but also willing to engage with their TV screens, which advertisers can reach with the same precise ad targeting as on the desktop.
But should advertisers believe the connected TV hype? My answer may be surprising coming from a media and ad-tech vet. But I would say no — at least not yet. Why? There’s simply no audience for advertisers on connected TV.
We want our CTV
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