Mar
07
Advertisers, Are You Letting Your Ads Go to Waste?
Posted in: Uncategorized
Marketers, have you let your old ads lie fallow?
Brands are increasingly finding innovative ways to give new life to their outdated billboards. The recycling of outdoor ads is becoming all the rage — the benefit being advertisers can do good for the environment, and maybe earn a little cash by repurposing them into something more useful than just plain old advertising.
Recently, Air France partnered with upcycled goods manufacturer Bilum on a limited edition series of bags and accessories made from the airline’s old billboards and used seatbelts. The collection features one-of-a-kind travel cases, wallets, laptop and cabin bags, priced from 69 to 285 euros.
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