May
04
Advance Auto Parts taps The Richards Group and 360i
Posted in: Uncategorized
Advance Auto Parts has hired The Richards Group for brand and creative work and 360i for media and analytics following a review of its agency relationships.
Advance Auto Parts declined to comment. The Richards Group, a Dallas-based independent agency, and Dentsu Aegis Network-owned agency 360i deferred comment to the client.
The marketer previously worked with indie agency Crossmedia for its media following a review last summer. Crossmedia declined to participate in the pitch. Lapiz announced it was named the creative agency of record for Advance Auto Parts’ general market business in December 2016 after managing the retailer’s Hispanic market work since 2014. Lapiz no longer works with the marketer.
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