Mar
14
Adult Swim Premieres Half-Hour ‘Rick and Morty’ Episode as 100 Instagram Clips
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Adult Swim is trying a new tactic to promote an existing series, premiering a new episode of “Rick and Morty” via Instagram video.
The half-hour animated series, about a sociopath scientist who drags his unintelligent grandson on dangerous adventures, will be cut up into more than 100 clips to meet Instagram’s limits of posting 15seconds or less.
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