Mar
25
ADT Taps New Chief Marketer
Posted in: Uncategorized
ADT has tapped Jerri DeVard as its new CMO, replacing Tony Wells.
Ms. DeVard, who has held senior marketing roles at Nokia, Verizon and Citi, will begin at ADT on March 31. She will be charged with leading ADT’s marketing efforts across its residential, small business and health business units and will oversee all brand advertising, digital marketing, communications, lead generation and sponsorship initiatives.
Ms. Devard had been consulting following her departure from Nokia in mid-2012, amid news the brand would cut 10,000 employees. She has also spent time at Revlon and Harrah’s.
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