ADT Goiânia: Do not get your name dirty on the square.

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ADT Goiânia

In Brazil, when someone has a very low Credit Score, we popularly say that this person “got his/her name dirty on the square”. Based on this, the Box Advertising Agency created a campaign, in which the debtors are encouraged to pay their debts, in order to increase their Credit Score and finally “clear their name”.

Advertising Agency:Box Comunicação, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Wesley Silva
Copywriter:Valdeir Ribeiro
Illustrator:Wesley Silva
Additional Credits:Fernando de Paula

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