Mar
26
Ads That Portray Those Awkward Moments
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Sometimes a “slice-of-life” ad can really do the trick. When brands can tie themselves to everyday moments that the consumer experiences, a real connection can be made.
What has been happening more recently, though, is that brands are showcasing those moments we are a tad bit vulnerable in and showing that we can be more confident in those moments with the brand’s assistance. Take the new Listerine ads. With the help of JWT Sao Paulo, the brand is letting us know…
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