Hasta La Creative!

If you think of it, Youtube can pretty much do anything these days with the millions of videos they host on their site. Of course, the uploaded videos come from different origins but just the same, they can be used as marketing tools to which the Youtube team can place ads without the consent of users.

Why? Well for one thing, you are using their service. The service at Youtube is their hosting and while many people today use Youtube as a means of advertising indirectly, why not place ads on commercials? Technically, it may seem like the usual free websites that have tons of ads. But in the same way that they were put up, the service is practically the same over at Youtube.

Now, coincidentally (?), YouTube is running commercials in their videos. Ok, to be fair, not all videos have them, and technically only a small percentage of partner-sponsored videos play them. The ads are post-roll, and only play if you don’t click on the accompanying overlay ad.

(Source) WebProNews

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.