Ads for France’s Canal+ Struggle to Compare It to Netflix Without Saying ‘Netflix’

Self-censorship is a tried-and-true gag for comedic ads. From the 2012 launch spot for Dollar Shave Club’s “f**king great” razors to last week’s “brutal honesty” campaign with Dax Shepard and Kristen Bell for meat alternative Lightife, a timely bleep is an easy way to make a spot feel mildly edgy. But agency BETC takes the…

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