Adobe and Dungeons & Dragons dream up a monstrous promotion
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At Wizards of the Coast, the team behind the classic tabletop role-playing game Dungeons & Dragons uses Adobe Creative Cloud to paint and manipulate slavering beasts and powerful enemies for players to face in fantasy combat. Now the two companies — one traditionally analog and one decidedly digital — are joining forces to promote both Adobe’ Photoshop and a new game from Wizards of the Coast.
The partnership was a natural fit, said Daniel Presedo, software specialist at Adobe, because “a lot of folks on the Photoshop team played D&D when they were younger.”
There are also a number of Dungeon & Dragon fans at PR shop Edelman, which helped the agency conceive of the contest idea for their client, Adobe, and pitch it to WotC. “It was basically a cold call,” says Edelman Chief Creative Officer Tom Parker about the first contact with the D&D team. “With a lot of confidence. When an idea is right, you expect the response you’re going to get is going to be enthusiastic.”
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