Sep 03

Adnatomy: Staples Takes a Stroll Down the Nostalgia Aisle

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When it comes to advertising, a great way to get your messaging to stick is a catchy jingle. Staples took it up a notch with its 60-second spot “The Sign,” set to the hit Ace of Base song by the same name, tapping into ’90s nostalgia to remind customers that when it comes to making…

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