Jun
16
Adnatomy: How Pizza Hut Turned a Box Into an Augmented Reality Arcade Experience
Posted in: UncategorizedWith an empty pizza box and a smartphone, Pizza Hut customers got the chance to relive a classic in-restaurant experience with a modern-day twist. For its “NEWstalgia” campaign, the pizza chain teamed with video game company Bandai Namco and agencies GSD&M and Tool of North America to turn its delivery boxes into a limited-edition augmented-reality…
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