Adland Vet Mitchell Caplan Joins IBT Media as First CMO
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IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.
The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is hiring so quickly it “literally cannot build cubicles fast enough,” according to one staffer. IBT Media has about 210 employees, up from 150 in 2014, a spokeswoman for the company said.
Unlike many of its competitors in the digital media world — such as Business Insider, Vox and BuzzFeed — IBT Media has not taken on venture capital and instead funded itself entirely on ad revenue. A spokeswoman did not respond to Ad Age’s inquiry about the company’s 2014 revenue.
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