Jul
29
Adland Response to Publicis-Omnicom Merger: Cautious Skepticism
Posted in: UncategorizedMarketing clients of Publicis and Omnicom have been slow to react to news of the merger of the two holding companies. Many seem to be taking a wait-and-see approach.
But others, including Ad Age readers, weren’t so slow to respond. And many were skeptical of the notion that the deal had anything to do with big data and competing against the likes of Facebook and Google.
Said Ad Age reader Patrick Di Chiro, “The main rationale given for the merger — the need to compete with the tech/media giants Google and Facebook — is a complete red herring.”
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