Adland Gets a Good Look Through Google Glass
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It was Larry Page’s Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500.
More than a few agency execs ended up with golden Glass tickets, and they’re toying with how the technology could be used in marketing.
Ian Schafer, CEO at digital agency Deep Focus, was awarded a pair after posting on his G+ account: “#ifihadglass no matter how far away I was from home, my family would be close.” MDC Partners-owned KBS+ created a website devoted to its employees’ contest submissions, and Google greenlit eight of them. Dave Meeker of Aegis-owned Isobar got ahold of the eyewear after stating he wanted to build apps on it for clients. Dentsu’s Jeff Hinson snagged a pair for tweeting he’d use Glass to develop an interactive marketing campaign for client New Orleans Tourism Marketing Corp. And two employees at digital agency Huge won the coveted Glasses.
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