Hasta La Creative!

“New school of thought” is the theme of Adidas’s back-to-school push, which is also tied to the music of the band Ultraviolet Sound. A widget lets users download free Ultraviolet Sound songs, which are preceded by jingles the band created for the Adidas Originals brand. I didn’t bother to listen to any of the music, having suffered enough in recent weeks with Converse’s “My Drive Thru” song. At least Adidas separated the songs from the ads to avoid confusion, unlike Converse, which hybridized the two, and I don’t think hybridized is even a word. Strange that Adidas didn’t choose Styx instead of Ultraviolet Sound. That Nike war wagon probably blasts Styx on its high-tech music system! Domo arigato, Mr. Roboto! I am so air-shredding in my cube right now!

—Posted by David Gianatasio