Hasta La Creative!

Adidas is following up its star-studded spot for its Originals line, which challenges what it means to be a superstar, with a short film that presents the next wave of creators to the world.

The creative, rolling out today, is part of a year-long global campaign that kicked off in January to celebrate the 45th anniversary of the Superstar shoe — the Originals’ most iconic and one of its best-selling products.

The latest effort for fall and winter speaks to the brand’s younger target audience more closely than the spring and summer work, said Alegra O’Hare, global senior director-brand communications for Adidas Originals.

Continue reading at AdAge.com