Hasta La Creative!

The adidas Women audience sits at the intersection of sport and culture – strong, independent women who’s passions span well-beyond sport. To achieve any meaningful cut-through as a brand, a more authentic and considered approach to comms was needed.?

Across different brand categories and channels we collaborated with hundreds of women around the world in pursuit of authentic content creation with long term cultural relevance.

By collaborating with those already making a difference in their communities, we’ve cultivated a hyper-engaged community of women in their millions; establishing adidas Women as a brand that stands firmly for co-creation and creativity.